Source: https://www.engadget.com/legend-of-zelda-skyward-sword-hd-zelda-loftwing-amiibo-183316002.html
Nintendo sells plastic toy that unlocks feature in game, making feature locked behind a pay toy. If there is any example of the devil hidden in plain sight, there you go. Everyone will complain about the multitude of lootboxes and needless DLCs from the other third-party companies, but Nintendo gets a free pass because the toys are cute.
To put it another way, the video game industry is a bunch of Malibu Stacy dolls, but Nintendo has a hat.
Figure that one out, kids. I'm out.
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Keep it real and keep it clean.