VIDEO - Vintage Arch Deluxe Commercial

(2019 Update: Swapped an old broken embed for a fresh one.)

From 1996, one of many commercials for McDonald's failed Arch Deluxe burger, which was often advertised as the "burger with the grown-up taste." Honestly, out of all the commercials they had for this things (including one where kids made funny, grossed-out faces for a product that wasn't announced), this was one of my favorites and perhaps the most telling. Showing kids grossed out by this new product is perhaps not the best way to promote it.

And then they wondered why it failed... which is a shame because, even some eighteen years later, I can recall having one of these things and actually enjoyed it. After all, the taste is only grown up, not grown old.

As a bonus, here's a breakdown of the burger that I had laying on the hard drive for some reason.