Friday, March 6, 2015

2281 - Arch Deluxe

From 1996, one of many commercials for McDonald's failed Arch Deluxe burger, which was often advertised as the "burger with the grown-up taste." And then they wondered why it failed... which is a shame because, even some eighteen years later, I can recall having one of these things and actually enjoyed it. After all, the taste is only grown up, not grown old.

Out of all the commercials for this thing, this was one of my favorites and perhaps the most telling. Showing kids grossed out by this new product is perhaps not the best way to promote it.

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